LEADING THE WAY: OUR SUGGESTIONS FOR AN IMPACTFUL B2B LEAD GENERATION CAMPAIGN
BDB
SEPTEMBER 27, 2023
However, they are not looking to make a purchase or start a conversation with your brand. Within the traditional AIDA (Attention, Interest, Desire and Action) model, ISLs would fall within the Interest stage and therefore need to be progressed through the funnel to become a customer. At least, not yet.
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