The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers
Hubspot
NOVEMBER 12, 2014
" The stages a potential buyer goes through, from learning about a new product or service to either becoming a loyal customer or rejecting it. The potential buyer may or may not end up purchasing/adopting that product or service. An acronym used in Sales that stands for Attention/Awareness, Interest, Desire, Action.
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