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How to find and use TikTok sounds to boost engagement

Sprout Social

The study also noted TikTok is the only platform where ads with audio generate increases in both purchase intent and brand favorability. Rap S , is the brainchild of Issa Rae , creator, writer and actress of the hit show Insecure, which is inspired by her YouTube series the Misadventures of Awkward Black Girl.

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