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LEADING THE WAY: OUR SUGGESTIONS FOR AN IMPACTFUL B2B LEAD GENERATION CAMPAIGN

BDB

SEPTEMBER 27, 2023

Within the traditional AIDA (Attention, Interest, Desire and Action) model, ISLs would fall within the Interest stage and therefore need to be progressed through the funnel to become a customer. Consider visual cues such as banners, buttons or sidebars to capture visitors’ attention. At least, not yet.

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