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The New Rules of Lead Generation: Book Review

The Effective Marketer

Social Media Advertising. Display Advertising. Cold Calling. First, the author presents the reader with the AIDA framework, a model that every marketer should know. For more information about the book, check it out on Amazon and on the book’s website. The Basics and More. Lead Generation Tactics.

article thumbnail

The New Rules of Lead Generation: Book Review

The Effective Marketer

Social Media Advertising. Display Advertising. Cold Calling. First, the author presents the reader with the AIDA framework, a model that every marketer should know. For more information about the book, check it out on Amazon and on the book’s website. The Basics and More. Lead Generation Tactics.