60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. ASP: Application Service Provider. Internet hosting that provides computer-based services to customers over a network. Examples: Amazon, Apple, Nike.
28 
Let's personalize your content