20 Ingenious Ideas to Transform Customer Experience (CX) in 2020
Martech Advisor
DECEMBER 16, 2019
Here’s a succinct four-step framework on how businesses can use the hero’s journey and the attention, interest, desire, and action (AIDA) model: Step 1: The call to adventure/awareness. For example, if users are dropping off a particular page, you can use qualitative analytics tools (heatmaps, session recordings, etc.)
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