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Word of Mouth Marketing: The Original Employee Advocacy

EveryoneSocial

As Ambassador Marketing puts it , “For centuries, word-of-mouth marketing (WOMM) has influenced purchasing decisions on everything from buying a new car to restaurant recommendations to software vendors.” Below are brief explanations of how employee advocacy enables various aspects of your business that already depend upon WOM interaction.

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Although word of mouth marketing is a form of advertising, keep in mind that WOM doesn’t represent an ad or ads. Either on-site, social media, Google or third-party review aggregators. Review aggregation sites are crucial for software brands, as is Google search. Far from it, actually.

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Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

And it’s even better when a bunch of statistics are aggregated for us in one place! CK’s B2B Blog , June 8, 2010 I recently ran across a positively terrific article on WOM penned by McKinsey’s Jacques Bughin, Jonathan Doogan and Ole Jørgen Vetvik. and keeping! Is Traditional B2B Marketing Dead? 8220;Wow!&#.