Lead Nurturing: A Step-By-Step Guide
Marketing Insider Group
JANUARY 9, 2024
It’s not “following up” every few months to find out if a prospect is “ready to buy yet.” Start by asking your sales team questions like, “What’s the content you share with leads that seems to help the most?” Get out of your building and be as close as you can to their experience by actually observing the behaviors of your customer.
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