Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)
Customer Experience Matrix
DECEMBER 27, 2010
What happens is that each factor gets at least one point, giving the category a high aggregate total. The heaviest weight goes to lead generation and nurturing campaigns – a combined 40% across all buyer types. The heaviest weight goes to lead generation and nurturing campaigns – a combined 40% across all buyer types.
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