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Blogging Benchmaks: In Search of the Missing Metrics

B2B Marketing Savvy

Impressions, click-thrus, awareness, brand -buildihjng, lead gen, incentive direct sales, et al. No specifis will be shared, only aggregated data. Other just smart-thinking folx, can you share ideas on how to benchmark and measure for success – particularly for a blog that’s not out to sell any product or service.