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B2B Lead Management Market Heats Up

Online Marketing Institute

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive.

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Marketing + Technology + Management – Hype = MarTech

chiefmartech

But while industry-wide research is helpful to understand the overall direction in which marketing organizations are headed, aggregate data can’t express what it’s like to navigate these changes in a real organization. You’ll learn how these technologies can make physical spaces and products come to life.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

One of the best sources of information is industry statistics. client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. This is an admirable goal, as prospects are looking for experts, not just products or solutions. Continue reading. This is set to reach 12% by 2013.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

While the use of social media sources by journalists is growing rapidly, the reliability of such information remains an issue, as “the survey also made it clear that reporters and editors are acutely aware of the need to verify information they get from social media.&#. Facebook Statistics.