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MarTech Europe preview: here’s what to expect in 6 weeks

chiefmartech

At MarTech Europe , you will get both conceptual frameworks for maximizing your own marketing technology strategy and practical advice from practioners who have harnessed marketing technology inside their own organizations.

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B2B Lead Management Market Heats Up

Online Marketing Institute

There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” been geared towards *processes* -- they take the page tag data and tie it to individual people so that they can communicate with those people directly and effectively. Chances are, you will fail.

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Top 25 Content Types for Inbound Marketing

ClearVoice

Informative articles and blog posts are the bread and butter of an effective inbound marketing campaign. A case study can be effective at any funnel stage but is most often used as a closing tactic for bottle-of-funnel (BOFU) folks. It’s organized by category (nutrition, franchising, online ordering, etc.) More on that later.