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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party.