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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. An effective call to action – at the end of content, for example – makes visitors to a website more likely to become a lead. See White Hat SEO.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. An effective call to action – at the end of content, for example – makes visitors to a website more likely to become a lead. See White Hat SEO.