Aggregators, Database Marketing and Zoominfo

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace. I’m sure I forgot a few.

Enterprise Management

Enterprise Management Work Management DemandBase Marketing Management

Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

JUNE 27, 2008

And not that useful either, because while they can see who the right contacts are they are no more reachable than they are in ZoomInfo or any other public directory. aggregators. Somebody who has probably had a great time at college using Facebook and finds the features on LinkedIn to be relatively primitive and well, kind of boring.

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B2B Marketing Zone

Demandbase: A New Twist In The Lead Management Automation Market

Social Search at LinkedIn Beats Google - ReadWriteWeb

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