Online Marketing Institute

JULY 31, 2009

In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. Web analytics packages, on the other hand, have traditionally focussed on the *content* and *aggregate behavior* -- looking for patterns of how people use a site, but not really caring about the identification of specific people.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

chiefmartech

AUGUST 14, 2017

But while industry-wide research is helpful to understand the overall direction in which marketing organizations are headed, aggregate data can’t express what it’s like to navigate these changes in a real organization. Meet innovative martech vendors on a level playing field.

Work Management 47

Work Management Marketing Management Planning Marketing Automation Services 47

B2B Marketing Zone Posts

OCTOBER 5, 2010

Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# iCrossing (2). Will Traditional, Social Media Blend? Tweet This!

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Webbiquity

SEPTEMBER 8, 2010

37% of b2b buyers have posted questions on social networking sites, 48% follow industry conversations on key topics of interest, and 59% “engage with buyers who have done it before.&# This post tells you: according to a recent study from iCrossing , across the three major search engines, 95% of the clicks came from page one.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100