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B2B Lead Management Market Heats Up

Online Marketing Institute

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads.

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Marketing + Technology + Management – Hype = MarTech

chiefmartech

The goal is to share patterns of organizational capital that are emerging across a wide variety of businesses to harness the power of marketing technology. The “how” without the hype.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Among the world’s 100 largest companies, two-thirds are using Twitter, 54% have a Facebook page, 50% manage at least one corporate YouTube channel and 33% have created company blogs. Overall, 79% of Fortune 100 companies are using at least one social media channel, with the highest use in European (88%) and U.S-based 69% of U.S.