41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . The lead becomes an opportunity when they progress to talking about an upcoming purchase decision. It's affected by the conversion rates for signup boxes and the volume/quality of content. Website lead to MQL, 2.
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