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The Gap Between Google and Results: Here’s What You Can Do About It [VIDEO]

Directive Agency

I just had a conversation this morning with a very talented CMO of a large B2B software company. And one of the first things they asked us is, “ We’re spending quite a bit on AdWords but I really don’t want to be doing that anymore. Thinking of Social Differently. Where are B2B Marketers Headed? Attribution.