Adwords, Paid Content and Sales Qualified Opportunity

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads

The Gap Between Google and Results: Here’s What You Can Do About It [VIDEO]

Directive Agency

JUNE 29, 2018

The reality is is that as Google keeps changing and search engines are evolving, the distance between what Google is focusing on and then what’s working for B2B marketers is growing wider every day and that gap keeps expanding. You’re starting to see pages within a search engine results page that only have a knowledge box.

Demand Generation Agencies

Demand Generation Agencies Google Paid Social Agency Paid Search Agency

B2B Marketing Zone

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

The Gap Between Google and Results: Here’s What You Can Do About It [VIDEO]

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