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40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

Conversion forms convert traffic into leads. A link from another site will improve your SEO, especially if that site has a high PageRank. This is often displayed on search engine results pages below the page title as a sample of the content on the page. It is technically known as 'Toolbar PageRank.'

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The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

increasing social engagement, website traffic over time, etc.) To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors.