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How to Find and Hire a Director of Marketing for Your Business

Single Grain

Audience research, buyer persona creation, SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, PEST (Political, Economic, Social, Technological) analysis, market segmentation, and risk analysis are some of the tasks the marketing director is responsible for. Filtering helps to prepare a list of qualified profiles for outreach.

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Complete Guide to B2B Marketing

Directive Agency

Here’s a sample of daily inputs for a high-performing VP of Marketing: Assign Daily Objectives For Each Team Member. This person should have a solid understanding of how your financials work, while also have a creative side that allows them to think beyond just the AdWords interface. Content promotion via target outreach.