The Beautiful Game: A Guide to Attribution Reports with Salesforce
SmartBug Media
NOVEMBER 3, 2020
Knowing which campaign touches influenced the buying process on an account basis can be tricky because there are usually multiple contacts under the account and opportunity, and they are all being marketed to. And the key to getting the best view of this is through multi-touch attribution models. The answer is: not easily.
105 
Let's personalize your content