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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. Among other stuff.

Enterprise Management 40
Enterprise Management Work Management DemandBase Marketing Management 40
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Marketing Automation Trends for 2010

LeadSloth

JANUARY 12, 2010

Kevin Joyce , CMO, Market2Lead. I think developing and implementing a holistic lead management process will be one of the greatest challenges companies face in 2010. Kevin Joyce, CMO, Market2Lead ( @nivenor1 ). Malcolm Friedberg , Principal, Left Brain Marketing. Kristin Hambelton , Sr Director of Marketing, Neolane.

Marketing Automation Services 100
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