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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: This information also identifies top performing channels and where budgets are best utilized. For tracking them we use both HubSpot & Salesforce and the data from both system flows into Domo where we have a dashboard to visualize it all. . .

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101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today

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Feature a time saving calculator on your website that uses average time saved from your customers using your solution and applies it to a prospect’s own variables. . . HubSpot did a jeopardy-like marketing quiz at Inbound 2016, and booth traffic was high. . Create an interactive quiz for booth activity.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

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Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic. For B2B marketers to “be the best answer” for their customers wherever those buyers are looking for solutions, data informed and interactive content is essential. way of discovering information. Data Rich and Interactive.