Online Marketing Institute

JULY 31, 2009

2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. The data has to flow back and forth and not dirty up the pipeline with raw leads. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

PureB2B

JUNE 14, 2016

You, perhaps already know, to some extent, what your local community needs and which motives may lead them to purchase your product. For example, if you're running a gardening shop and know that your community holds a flower festival every April, then your team can target ads and messages around that event to drive more sales in April.

Lead Generation 62

Lead Generation Paid Content Lead Scoring Lead Ranking 62

PureB2B

JUNE 14, 2016

For example, if you’re running a gardening shop and know that your community holds a flower festival every April, then your team can target ads and messages around that event to drive more sales in April. The former touches a local event that is unique to the community while the latter can come off as too vague.

Lead Generation 48

Lead Generation Paid Content Lead Scoring Lead Ranking 48