The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
NuSpark Consulting
APRIL 13, 2012
Pre-Funnel: Attracting audiences before they have determined need. Google’s Doubleclick Ad Planner , Compete , and Quantcast are three of the most popular tools for site research. Funnel Entrance: Targeting audiences who are exploring solutions. Much of it is poor storytelling toward prospect pain points.
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