Directive Agency

JANUARY 9, 2019

LinkedIn is not a lead generation platform, but a demand generation platform. The moment we stop relying on LinkedIn for leads and focusing on LinkedIn being the first step in the buyer’s journey, we’ll start to see more impactful results. Most likely this isn’t enough to get them to turn into an MQL.

Account Based Marketing 45

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 45

Directive Agency

JANUARY 9, 2019

LinkedIn is not a lead generation platform, but a demand generation platform. The moment we stop relying on LinkedIn for leads and focusing on LinkedIn being the first step in the buyer’s journey, we’ll start to see more impactful results. Most likely this isn’t enough to get them to turn into an MQL.

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Directive Agency

JANUARY 8, 2019

LinkedIn is not a lead generation platform, but a demand generation platform and can be a powerful ally in any ABM strategy. The moment we stop relying on LinkedIn for leads and focusing on LinkedIn being the first step in the buyer’s journey, we’ll start to see more impactful results. How does it work?

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

SnapApp

DECEMBER 14, 2016

Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic. If you can't get leads through your mobile website, you'll miss out on a lot of business opportunities. And of course you have your other great players in the market like Demandbase , YesPath , Terminus , and Engagio. Shelly Kramer.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62