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The Gap Between Google and Results: Here’s What You Can Do About It [VIDEO]

Directive Agency

Moving Away From Strictly Keyword Targeting. They’re getting away from just strictly keyword targeting. And one of the first things they asked us is, “ We’re spending quite a bit on AdWords but I really don’t want to be doing that anymore. So it’s not that you can’t generate conversions.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . This makes it impossible to determine which campaigns are filling the sales pipeline and having the biggest impact on the bottom line.