Brightedge

JANUARY 13, 2020

In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. It’s a very readable 300 pages and covers the customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, paid display, email, and data and analytics. By Cory Rabazinsky, 2015.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Convince & Convert

APRIL 19, 2012

To me if you look at the mechanics of Facebook ads, Twitter ads, LinkedIn ads, even YouTube ads, the way those ads are bought and trafficked and targeted is fundamentally similar to the way Google AdWords works. It really does feel like the early days of SEM and PPC search. In fact it’s highly similar. Eric : Yep.

Paid Content 118

Paid Content Advertising Agencies Paid Search Agency Trigger Marketing 118

Content Marketing Institute

NOVEMBER 7, 2017

Before you enter into a native advertising agreement, research carefully to make sure the audience who will see your content displayed will be complementary to your own – why pay to reach the same audience twice or to engage people who aren’t likely to share your brand’s interests, or recognize its value? Click To Tweet. Paid search.

Paid Content 106

Paid Content Promotion Paid Search Agency Budget Programs 106

Directive Agency

MARCH 2, 2018

We use the Q&A Form as a baseline for digging deeper into further research and prioritizing their needs. We indulge in the age-old digital marketer practice at Directive Consulting called “keyword research.” Research is foundational to excellent work. Directive Consulting is an SEM consulting agency.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Rules 40

Directive Agency

JULY 26, 2016

Dedicated research and development. Communication & Deliverables. Do they provide deliverables, answer emails within 24 hours, have an assigned dedicated account manager, do they use project management like asana or basecamp, do they have a timeline and deliverables for transparency? Do they have a plan?

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76