Remove Adwords Remove De-duping Remove Display Remove Sample
article thumbnail

Advances in Advertising Attribution: What You Need to Know

Digilant

However, in practice, tracking across digital-only channels such as search, social, display, OTT, audio, digital OOH is much messier. Instead of having to rely on each platform’s reporting or trying to understand how to de-dupe conversions across platforms, a multi-touch model can be created. .

article thumbnail

Advances in Advertising Attribution: What You Need to Know

Digilant

However, in practice, tracking across digital-only channels such as search, social, display, OTT, audio, digital OOH is much messier. Instead of having to rely on each platform’s reporting or trying to understand how to de-dupe conversions across platforms, a multi-touch model can be created. .

article thumbnail

Advances in Advertising Attribution: What You Need to Know

Digilant

However, in practice, tracking across digital-only channels such as search, social, display, OTT, audio, digital OOH is much messier. Instead of having to rely on each platform’s reporting or trying to understand how to de-dupe conversions across platforms, a multi-touch model can be created. .