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The Rise of AI Tools: Verticals to Watch, Part 5

Conversica

Most ad campaigns that are run through Facebook or Google AdWords (and that accounts for most campaigns , with Google accounting for 40 percent of the digital ad market, beside Facebook’s 19 percent) are targeted based on optimization algorithms that match your ads with ideal prospects. Luckily, sales is also using AI. It’s a lot.

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Marketing Automation Trends for 2010

LeadSloth

This goes beyond just lead scoring and lead nurturing and when done correctly actually can solve many of the other issues that are faced today by organizations but in reality are just symptoms i.e. Marketing and sales alignment. While this is a large challenge, it is one that will pay one of the highest returns.