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The Rise of AI Tools: Verticals to Watch, Part 5

Conversica

Most ad campaigns that are run through Facebook or Google AdWords (and that accounts for most campaigns , with Google accounting for 40 percent of the digital ad market, beside Facebook’s 19 percent) are targeted based on optimization algorithms that match your ads with ideal prospects. Luckily, sales is also using AI. It’s a lot.

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Marketing Automation Trends for 2010

LeadSloth

Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. With proper lead nurturing enabled by marketing automation, marketing is held to much higher standards.