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The Rise of AI Tools: Verticals to Watch, Part 5

Conversica

Most ad campaigns that are run through Facebook or Google AdWords (and that accounts for most campaigns , with Google accounting for 40 percent of the digital ad market, beside Facebook’s 19 percent) are targeted based on optimization algorithms that match your ads with ideal prospects. Luckily, sales is also using AI. It’s a lot.

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Marketing Automation Trends for 2010

LeadSloth

I think developing and implementing a holistic lead management process will be one of the greatest challenges companies face in 2010. But if your data hygiene is on par with a New York subway restroom, marketing to the in house database will fail to meet expectations.