Adwords CRM Digital Asset Management Lock-In 
Customer Experience Matrix
JANUARY 31, 2014
Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less.
Customer Experience Matrix
MAY 20, 2009
Vendors who replace conventional decision rules with automated statistical methods may gain a key competitive advantage because the automated methods produce substantially and measurably better results. The same applies to CRM systems – it was Siebel’s partnerships with big system integrators that ultimately let it pull away from the pack.
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