41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: This type of insight can allow for digging deeper into which specific channels or advertising initiatives are driving a better quality of lead than another for a more efficient price. Tracking method – Eloqua. . . Cost-per-click (CPC).
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