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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: This type of insight can allow for digging deeper into which specific channels or advertising initiatives are driving a better quality of lead than another for a more efficient price. Tracking method – Eloqua. . . Cost-per-click (CPC).

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The Ultimate List of B2B Marketing Tools

Zoominfo

ZoHo comes equipped with a user-friendly interface and a variety of features for a lower a price point: Email marketing tools, gamification, lead management, and comprehensive reporting. Here are three crowd favorites: Oracle : Eloqua is a 2018 G2 Crowd leader in the best marketing automation software category for enterprises.

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The Ultimate List of B2B Marketing Tools

Zoominfo

ZoHo ZoHo comes equipped with a user-friendly interface and a variety of features for a lower a price point: Email marketing tools, marketing gamification , lead management, and comprehensive reporting. Then, filter by search volume, CPC, or Adwords competition to find top keyword opportunities.