41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. . Sales cycles may take too long because of training issues or inadequate deep funnel marketing support. Cost-per-acquisition (CPA, ideally under target $).
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