Adwords Cost Per Click PPC Telemarketing 
LeadSloth
AUGUST 11, 2009
Interview with Terry Whalen from CPC Search. Search advertising (pay-per-click) is another popular option: it costs money, but it immediately starts driving people to your site. Jep: Is there a typical target group that is easier to reach with PPC? You also need a steady stream of fresh leads coming in.
Webbiquity
JANUARY 17, 2011
Conversely, telemarketing and direct mail saw the biggest declines in spending. Pay per click (PPC) advertising is viewed as highly effective for generating leads, sales and website traffic. Just 22% decreased spending on PPC ads. “Searchers search and click more as a result of Google Instant.&#
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