Full Funnel Marketing: What It Is, And How To Do It Properly (With Strategies And Examples)
SnapApp
MARCH 21, 2018
The days of "get your product in front of leads and let sales take care of the rest" are over. You need to optimize for the entire customer journey, from awareness to conversion — you need to optimize for the full funnel. . So, does a lead's lifetime value end at the point of sale? AdWords is Google's paid ad platform.
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