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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits.

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How to Generate Leads with Webinars

Adobe Experience Cloud Blog

As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. Any marketing and sales professional knows that most buyers don’t make a purchase decision right away. In B2B, most people are on a journey to get more educated.” What would we enjoy teaching?