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The Gap Between Google and Results: Here’s What You Can Do About It [VIDEO]

Directive Agency

I just had a conversation this morning with a very talented CMO of a large B2B software company. And one of the first things they asked us is, “ We’re spending quite a bit on AdWords but I really don’t want to be doing that anymore. Are we showing up on AdWords? Where are B2B Marketers Headed?

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: 5: Opportunities. . The lead becomes an opportunity when they progress to talking about an upcoming purchase decision. At this point, they are not only qualified, but actively communicating their intent to purchase. Triblio | CMO. . .