The Ultimate Dictionary of Marketing Terms You Should Know
Hubspot
MARCH 10, 2016
15) Clickthrough Rate (CTR). A conversion path is a series of website-based events that facilitate lead capture. PPC, (or Pay-Per-Click) is an advertising technique in which an advertiser puts an ad in an advertising venue (like Google AdWords or Facebook), and pays that venue each time a visitor clicks on the ad.
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