The Value of Account-based Marketing for B2B Demand Generation
QuanticMind
JANUARY 21, 2020
According to a recent Gartner survey, 75% of B2B customers agree that their purchase involved people from a wide variety of roles, teams, and locations. . Google Adwords retargeting, for example, can help you target display ads to all members of the buying committee that you have contact information for.
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