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The Value of Account-based Marketing for B2B Demand Generation

QuanticMind

According to a recent Gartner survey, 75% of B2B customers agree that their purchase involved people from a wide variety of roles, teams, and locations. . Google Adwords retargeting, for example, can help you target display ads to all members of the buying committee that you have contact information for.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

The most ubiquitous type of paid promotion is Google AdWords, which reaches over a billion people. A report by Google shows that businesses typically see 200% ROI from AdWords. . As a business-oriented social network, LinkedIn is 200% more effective than Facebook, which mainly focuses on personal topics. . MassPlanner. .

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7 Reasons Most Enterprise Websites Fall Short

Hubspot

According to a 2013 study by Gartner , total spend on “digital marketing” by large companies is now over $500B annually [Tweet This Stat]. That’s 19% more than we spend on digital advertising (Google Adwords, Facebook and Twitter ads, etc.). How to Use Facebook for Mobile Marketing.