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Prediction: Statistical Methods Will Replace Conventional Rules for Marketing Decisions

Customer Experience Matrix

The same applies to CRM systems – it was Siebel’s partnerships with big system integrators that ultimately let it pull away from the pack. Because it’s much harder for vendors to build a loyal, locked-in base of resellers, it’s easier for new players to duplicate the service infrastructure of established competitors.

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Top 10 B2B Inbound Marketing Predictions for 2015

KEO Marketing

Mobile/Local Growth Continues to Dominate. Mobile’s rapid explosion will continue this year, and this will in turn fuel significant focus on local. Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. Now, it is just the opposite.