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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

2: Marketing Qualified Leads (MQLs). . These are the warm leads. They have shown enough interest to be labeled as “qualified”, but haven’t shown strong enough buying intent to be labeled an SQL. These are hot leads that provide a much stronger indication of lead quality. 4: Cost-Per-Lead (CPL). .

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Marketing Automation Trends for 2010

LeadSloth

Steve Woods , CTO, Eloqua. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. A funny thing happens when you start planning out communication—it actually happens, it addresses buying cycle gaps and it becomes more effective because it’s cohesive. The Contributors.