Adwords Business to Business CPL Marketing Automation 
Brandpoint
JUNE 24, 2021
B2B: Business-to-Business. In AdWords, lower your CPA by increasing your Quality Score. CPL: Cost-per-Lead. Calculate how much it costs to secure a new lead by using a simple formula: marketing spend / total new leads = cost-per-lead (CPL). The higher the CVR, the lower the cost-per-lead (CPL).
Hubspot
MARCH 10, 2016
It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Learn more about how marketers can use APIs here. 4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. 5) B2C (Business-to-Consumer).
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