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Advances in Advertising Attribution: What You Need to Know

Digilant

This is without bringing in offline marketing channels like TV, broadcast radio, print, and more, making proper attribution even more challenging. . While technology/cookie-based platforms can’t answer all pieces of the puzzle, they can be excellent guides and optimization tools at driving media efficiency in ongoing and future campaigns.

article thumbnail

Advances in Advertising Attribution: What You Need to Know

Digilant

This is without bringing in offline marketing channels like TV, broadcast radio, print, and more, making proper attribution even more challenging. . While technology/cookie-based platforms can’t answer all pieces of the puzzle, they can be excellent guides and optimization tools at driving media efficiency in ongoing and future campaigns.

article thumbnail

Advances in Advertising Attribution: What You Need to Know

Digilant

This is without bringing in offline marketing channels like TV, broadcast radio, print, and more, making proper attribution even more challenging. . While technology/cookie-based platforms can’t answer all pieces of the puzzle, they can be excellent guides and optimization tools at driving media efficiency in ongoing and future campaigns.