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B2B Pay Per Click Advertising

LeadSloth

For B2B keyword and ad testing, we tread with a bit more caution. Jep: How would you describe the unique benefits of Paid Search in the entire spectrum of options that B2B marketing managers have to promote their products (such as banner ads, list rentals, telemarketing, etc.)?

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How to Get More Out of Your Content Promotion

Adobe Experience Cloud Blog

To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. You may also want to do this through paid promotions, including content syndication, Google Adwords or other paid search marketing, email sponsorships, newsletter sponsorships and more.

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Marketing Automation Trends for 2010

LeadSloth

Manager, Inbound Marketing, Marketo. By tightly integrating marketing automation solutions with existing data warehouse/master data management platforms, marketers will gain more confidence about the relevancy and quality of their data for improved campaign effectiveness, customer value and ROI. Maria Pergolino , Sr.