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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Don’t forget that you can also promote your YouTube videos (done through Adwords. Long form content like white papers and ebooks can be hosted, promoted and even gated within a publisher’s site, often on a cost per contact captured basis. If you use video, there is a good chance it is already on YouTube. Paid Search.

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The 8 Layers of a B2B Web Marketing Plan

WebMarketCentral

Level 2: Search Engine Marketing (SEM) Using the figures from the paragraph above, running text ads on search engines offers potential exposure to roughly another 20% of buyers. Since Google is the dominant search engine , it's AdWords search program is the place to start.